Welcome to Banking the Underbanked. This site will be devoted to the exchange of ideas, examples, and information surrounding the challenges banks face in marketing and delivering products to the underbanked population in the United States.
The site is sponsored by Revel Card, an award-winning prepaid card program from Fishback Financial Corporation that toughts its "Bank on a Card" concept as it targets the underbanked demographic.
More to come soon.
Monday, March 12, 2007
Welcome
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