The Netbanker and Wesabe blogs are pointing out the risks consumer complaints create for banks in today's viral online world. The target this time in Wachovia, but it could just as easly be any bank.
Gone are the days where a complaint can be handled discreetly (or worse, haphazardly). Today, banks need to view customer service in a new light and customer contact people need to understand that even a perceived lack of service can catch like wildfire across the net, free for more customers (or potential customers) and the media to read.
Tuesday, May 1, 2007
Customer Complaints in a Viral Online World
Posted by Trent Sorbe at 9:43 AM
Labels: blogging general, customer complaints
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